As India’s economy growth is at a slow rate, entrepreneurs need to look for cheap and reliable mode of marketing to boost their business productivity. In the last 12 months, India’s local currency has depreciated more than 20 percent due to weak economic and monetary conditions. Currently, small and large-scale companies in India are struggling to cope with fluctuating market conditions. Hence, choosing low risk marketing options such as SMS marketing is a safe and effective way to uplift your business in India. SMS text marketing
Now, Indian companies are facing many challenges in the form of high exchange rate, liquidity crunch, high interest rates, global recession issues, double digit inflation and global financial crisis. So, you need to stay focused on your marketing strategies to withstand the fluctuating local and global market conditions.
As there are over 791 Million mobile subscribers in India, clinching to SMS marketing is the best way to uplift your business productivity. One of the primary reasons for the failure of small-scale business is that people invest a lot of money for advertising campaigns which may not offer results as expected. As a result, financial issues begin to emerge and results in the closure of the business within the first few years.
When choosing SMS marketing, you might not have to worry about the investment because it requires only a minimal investment. Nowadays, most of the SMS service providers are charging just a small service fee based on the number of SMS send. Unlike media, radio and newspaper advertisements, SMS marketing is not affected by the changing market conditions. At present, mobile users are increasing in India at at 20 million new subscribers per month.
Most of the people in India have already started to make use of mobile internet for browsing, coupon scanning and shopping. So, making use of mobile as a medium of marketing is an effective way to uplift your business in India.
Another added advantage of SMS marketing is that it has faster turnaround time and higher response rate than other modes of marketing. As SMS reaches the recipient’s mobile directly, there is a higher probability that people might read the message in time. It is also found that 90% of messages are read by the customers instantly.
As it has faster turnaround time, you might be able to analyze the effectiveness of your SMS marketing campaign within a few weeks effectively. Analyzing the progress of the marketing campaign helps you to improve your campaign and boost your business productivity quickly.